Joana Couto

Joined Retail Mind in 2026

Joana leads the company’s Innovation and New Business Growth projects, driving strategic initiatives across both digital and physical business environments.

With leasing at the core of her scope, she leverages it as a key driver of revenue generation and asset value creation, supporting the company’s expansion and strengthening its market positioning.

Her role combines strategic innovation vision with clear execution, ensuring the development of scalable initiatives aligned with long-term business growth.

Operating Area : National and International