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About Retail Mind

Founded in 2012, Retail Mind Group is the result of several years of experience in the retail sector, with professionals qualified in various business areas, having already advised the expansion of dozens of national and international brands.

This project is the product of an acquired knowledge, grounded in the retail sector in Portugal. We aim to support companies in the search for the best results, the best assets and in the search for a direction sustained by the values of each organization. We are proud of the commitments made to our customers and business partners and we face the future with seriousness and confidence, in the optimistic and encouraging manner that is already our hallmark.

Retail Mind creates bridges of change between the foundations of our customers businesses and the matrix that defines and leverages, in a sustainable way, the future of their companies.

Vítor Rocha, CEO Retail Mind

VISION AND VALUES

Retail Mind’s Vision is to develop and support our clients and partners projetcs ensuring that their DNA becomes part of retail history.

Our success is based on a strict ethical code, which underlies all our activity and presence in the market. We act with honesty and transparency towards our business partners, contributing to a fairer and more equitable market for all those involved.

MISSION

Our mission is to provide our customers and partners with new business opportunities, as well as growth and affirmation in the markets in which they operate. We intend to contribute to the brands’ sustained growth, basing the future on solid achievements and success. The present is the tomorrow of those we support.

KEY FIGURES

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OUR TEAM

Together In Retail

  • Vitor Rocha

    CEO, Chief Executive Officer
    Vitor Rocha
    CEO, Chief Executive Officer

  • Paulo Sousa

    Managing Director | Retail Mind International
    Paulo Sousa
    Managing Director | Retail Mind International

  • Andrés Martinez-Lage

    Managing Director - Spain
    Andrés Martinez-Lage
    Managing Director - Spain

  • Telma Oliveira

    Managing Director | Retail Mind Management
    Telma Oliveira
    Managing Director | Retail Mind Management

  • Luis Rios Hoyos

    Managing Director - LATAM
    Luis Rios Hoyos
    Managing Director - LATAM

  • Rute Rocha

    Urban & New Business Director
    Rute Rocha
    Urban & New Business Director

  • Andreia Mota

    Leasing Director
    Andreia Mota
    Leasing Director

  • Diana Pinheiro

    Group Marketing Director
    Diana Pinheiro
    Group Marketing Director

  • André Leal

    Development Director
    André Leal
    Development Director

  • Gonçalo Tavares

    Group Legal Director
    Gonçalo Tavares
    Group Legal Director

  • Sebastian Rios

    Director LATAM
    Sebastian Rios
    Director LATAM

  • Olga Parra

    Leasing Director - Colombia
    Olga Parra
    Leasing Director - Colombia

  • Camilo Hernandez

    Real Estate Director - LATAM
    Camilo Hernandez
    Real Estate Director

  • Federico Hens Nuñez

    Real Estate Director
    Federico Hens Nuñez
    Real Estate Director

  • Álvaro Silva

    Senior Real Estate Manager - Portugal
    Álvaro Silva
    Senior Real Estate Manager - Portugal

  • Diana Santos

    International Corporate Manager
    Diana Santos
    International Corporate Manager

  • Mikel Irastorza

    Senior Leasing Manager
    Mikel Irastorza
    Senior Leasing Manager

  • Andreia Ramos

    Senior Property Manager
    Andreia Ramos
    Senior Property Manager

  • Luís Amorim

    Group Control Management
    Luís Amorim
    Group Control Management

  • Mónica Coelho

    Senior Management Accountant
    Mónica Coelho
    Senior Management Accountant

  • Sílvia Marques

    Real Estate Assistant
    Sílvia Marques
    Real Estate Assistant

  • João Pereira

    Marketing Manager
    João Pereira
    Marketing Manager

  • Suzi Filipe

    Graphic and Multimedia Designer
    Suzi Filipe
    Graphic and Multimedia Designer

  • Ricardo Rosas

    International Department Manager
    Ricardo Rosas
    International Department Manager

  • António Ferreira

    Shared Services Manager
    António Ferreira
    Shared Services Manager

Vitor Rocha

CEO, Chief Executive Officer

Responsible for leading the company´s short – and long- term strategic, financial and operational plans. Definition of the company´s strategic goals. Company´s representation within strategic relations with stakeholders , government and private entities.

Operating Markets: National and International

Paulo Sousa

Managing Director | Retail Mind International

Joined Retail Mind in 2022

Responsible to represent Retail Mind on all international markets, on a corporate level – Leasing and Brand Management, Investments, Real Estate e M&A.
On the Leasing and Brand Management areas he is responsible for the management of all international expansions and developments, both on national and international brands.

Operating Markets: National and International

Andrés Martinez-Lage

Managing Director - Spain

Responsible for the strategic planning and objectives of Retail Mind SL. Andrés leads Retail Mind’s operations in the Spanish market, ensuring that the company achieves its objectives effectively and efficiently.

Andrés represents the company in its strategic relationships with stakeholders, governmental and private entities.

Operating Markets: Spanish Market

Telma Oliveira

Managing Director | Retail Mind Management

Joined Retail Mind in 2025

Responsible for defining and conducting the strategic, financial and operational plans for the Retail Mind Group’s management division.  Representing the company in strategic relations with stakeholders, government and private entities.

Operating Markets: National Market

Luis Rios Hoyos

Managing Director - LATAM

Luis leads Retail Mind’s operations in Latin America, ensuring that the company achieves its goals and representing Retail Mind in its strategic relationships.

Operating Markets: Colombian Market, LATAM

Rute Rocha

Urban & New Business Director

Joined Retail Mind in 2014

Responsible for overseeing the daily operations of the company and the work of executives of the following departments: Human Resources ; Finance and Collections; High Street & Real Estate; MarCom; IT
Design and implementation of business strategies, plans and procedures.
Participation in expansion activities such as investments, acquisitions, corporate alliances.
Management of key relations with partners, vendors and other entities.

Operating Markets : National and International

Andreia Mota

Leasing Director

Joined Retail Mind in 2018

Responsible for the leasing department/team; Responsible for the Retail client portfolio ; Clients prospection and development ; Management and expansion of retail brands; Real Estate assets – Retail Parks

Operating Markets: National

Diana Pinheiro

Group Marketing Director

Joined Retail Mind in 2021

Responsible for marketing and communication strategies, overall brand and corporate image. In charge of the company presence at fairs and events, national and obroad. Accountable for the internal marketing in collaboration wirh HR. department.

Operating Area : National and International

André Leal

Development Director

Joined Retail Mind in 2020

Responsible for the research and acquisition of sites /plots; Preparation and analysis of the feasibility of the same for the final project; Creation and development of Retails Parks

Operating Markets: National and International

Gonçalo Tavares

Group Legal Director

Joined Retail Mind in 2022

Lawyer, responsible for the legal area of Retail Mind, legal and judicial monitoring of the various areas of the company, particularly in the preparation and validation of various types of contracts, as well as legal advice in general.

Areas of expertise: Legal

Sebastian Rios

Director LATAM

Joined Retail Mind in  2022

Responsible for the execution and supervision of the company’s operations in Latin America, in particular Business Development and New Concepts.

Operating Markets: Colombian market, LATAM

Olga Parra

Leasing Director - Colombia

Joined Retail Mind in 2024

Responsible for the leasing department/team; Responsible for the Retail client portfolio ; Clients prospection and development ; Management and expansion of retail brands; Real Estate assets.

Operating Markets: Latin America

Camilo Hernandez

Real Estate Director

Joined Retail Mind in 2025

Camilo is responsible for the ignition, procurement, and management of the company’s property operations in Latin America. He oversees and structures real estate assets, managing relations between the various parties involved, ensuring their proper maintenance and profitability.

Operating Area : LATAM Market

Federico Hens Nuñez

Real Estate Director

Joined Retail Mind in 2025

Federico Hens Nuñez is responsible for the ignition, procurement, and management of the company’s property operations in Spain. He oversees and structures real estate assets, managing relations between the various parties involved, ensuring their proper maintenance and profitability.

Operating Area : Spanish Market

Álvaro Silva

Senior Real Estate Manager - Portugal

Joined Retail Mind in 2025

Álvaro is responsible for identifying, sourcing and managing the company’s property operations in Portugal. He supervises and structures property assets, managing relations between the various parties involved and ensuring their proper maintenance and profitability.

Operating Area : Portugal

Diana Santos

International Corporate Manager

Joined Retail Mind in 2024

Within the International division of Retail Mind Group, she is responsible for managing the franchising unit and its portfolio of brands in the various markets in which Retail Mind Group operates.

Diana is responsible for creating, managing, maintaining and developing relationships with organizations of strategic interest, including associations, partners, brands , franchising brands and franchisees, as well as supporting their national and international expansion processes.

Operating Area: National and International

Mikel Irastorza

Senior Leasing Manager

Joined Retail Mind in 2023

Retail Specialist. Responsible for the Retail client portfolio; Clients prospection and business development ; Management and expansion of retail brands.

Operating Area : Spanish Market

Andreia Ramos

Senior Property Manager

Joined Retail Mind in 2024

Responsible for the group’s property management department and associated projects.

Operating Area: National

Luís Amorim

Group Control Management

Joined Retail Mind in 2015

Analysis of operations and management support for our clients.
Updating and analysing the group’s internal financial charts.
Treasury control and relationship with suppliers and service providers.

Operating Area: National

Mónica Coelho

Senior Management Accountant

Joined Retail Mind in 2024

Personal assistant to the CEO. Responsible for organising the accounts and coordinating the administrative office work.

Operating Area: National

Sílvia Marques

Real Estate Assistant

Joined Retail Mind in 2017

Responsible for assisting and generally organising the department and its activities. Managing contacts with clients, prospecting and monitoring mainly in the high street area.

Operating Area: National

João Pereira

Marketing Manager

Joined Retail Mind in 2024

Responsible for drafting and support marketing strategies for the expansion of brands in the different markets in which we operate.

Operating Area: National and International

Suzi Filipe

Graphic and Multimedia Designer

Joined Retail Mind in 2025

Operating Area: Portuguese and International Market

Ricardo Rosas

International Department Manager

Joined Retail Mind in 2021

Ricardo’s role encompasses a wide range of responsibilities, including market research, market analysis, client liaison and assisting with business development as well as ensuring the smooth running of the international corporate department and liaising with all internal departments within Retail Mind Group.

Operating Area: National and International

António Ferreira

Shared Services Manager

Joined Retail Mind in 2021

Administrative and logistical assistance; Office supplies management.

Operating Area: National

Who We Are - Retail Mind Group
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